Brands

Porsche

Porsche, founded by Ferdinand Porsche, is a company that is steeped in tradition and excellence. On their website there is a quote by Ferry Porsche, he says, "In the beginning, I looked around and could not find the car I'd been dreaming of: a small, lightweight sports car that uses energy efficiently. So I decided to build it myself." As a company they have been trying to follow this model ever since.

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Ferrari

The Ferrari brand was born when Enzo Ferrari made the decision to leave Alfa Romeo. After leaving, the first car Enzo created was the 8-cylinder 815 spider. The production of theses racing cars was quickly halted due to the start of World War Two, but the quality and genius of these first cars lived on. Once the war finished they resumed making cars, and in the process their new car, the 12-cylinder 125 S, won the Rome Grand Prix at the city's Terme di Caracalla Circuit. This win, followed by many more, put the Ferrari brand on the map. The growing demand for Enzo's cars led him to sell 50% of his company to Fiat, and this surplus of new capital was immediately used to produce more cars. The excellence, power, and beauty that is found in every Ferrari continues to put them at the top of the luxury car market.

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Lamborghini

Ferruccio Lamborghini, the genius behind the Lamborghini brand, started his global brand by manufacturing tractors. Once establishing his prowess in tractor manufacturing, he moved on to the car industry in the hopes of competing with the likes of Maserati and Ferrari. The first car prototype called the "350 GTV" was shown at the Turin Auto Show of 1963, and it was a huge success. The sale of 130 of these cars set the tone for the car brand, and proved to the world the prowess of these cars. As the Lamborghini brand evolved, so did the ownership. The brand was owned by a multitude of people/companies that include Fiat, Mimran Brothers, and Chrysler. While the ownership changed, the quality never did. Lamborghini was and continues to be one of the most impressive brands in the automotive industry.

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Bentley

Bentley motors was founded by Walter Owen "W.O." Bentley, and the first car he created drove the streets of London in 1919. W.O. Bentley is quoted saying Bentley builds, "a good car, a fast car, the best in its class". The Bentley motors brand embodies this quote, their cars have both elite luxury and performance. W.O. felt the best way to get his name out there was to create cars to race. He accomplished his goal of fast cars by winning the Le Mans 6 times before the year 1930. While Bentley was a great engineer he was much less successful in the business realm of the car industry. Following financial troubles, Rolls-Royce bought the company. Even under different ownership the Bentley brand was progressive and inventive with all their futuristic designs.

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Bugatti

Ettore Bugatti established the Bugatti plant in Molsheim, Germany 1909. Before he did this, Ettore spent a numerous amount of years developing engines for the de Dietrich company and Deutz. All these partnerships ended with a common theme: the companies wanted Ettore to produce more than just racecar engines, and he refused to do that. In the January of 1910 Bugatti produced 5 cars--and sold them all. In an effort to increase capital he produced aircraft engines for America and France during WWI. This additional capital was used to increase production and workforce. Ettore Bugatti's hard work paid off in 1921 when his race team took 1st, 2nd, 3rd, and 4th Brescia at the Voiturettes Grand Prix. Today Bugatti is one of the top French automobile manufacturers, and always produces top notch cars.

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McLaren

Bruce McLaren started as a stellar driver where he won a total of 4 Grand Prix. Not only did he drive the cars, but he also innovated and designed them. In 1964, McLaren and his small team created the McLaren super car: the M1A. After a very successful run with the M1A and the M1B Mclaren moved to the Formula 1 industry. On the formula 1 race track they have won an impressive 12 championships. The McLaren cars having proven their gusto on the track time and time again, and they used the knowledge they learned from racing and applied it to their line of road cars. This knowledge produced their first road car in 1993: the McLaren F1. Ever since this historic launch, the McLaren company continues to excel in both the consumer market and the racetrack.

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Rolls-Royce

During the turn of the 20th century, a legendary partnership was formed. This partnership consisted of Henry Royce, an accomplished engineer, and Charles Rolls, owner of one of UK's first auto dealerships. They began to build the legendary car brand that is Rolls-Royce. 3 years after their initial start-up they produced the 1907 silver ghost. After this car was put through numerous tasks, critics named it the "Best Car in the World". An integral part of every Rolls-Royce is the iconic figurehead positioned on the hood of every car: called the "Spirit of Ecstasy". This figure head was created by Charles Sykes; he describes it as a, "A graceful little goddess, the Spirit of Ecstasy, who has selected road travel as her supreme delight and alighted on the prow of a Rolls-Royce motor car to revel in the freshness of the air and the musical sound of her fluttering draperies." This little goddess symbolizes everything Rolls-Royce stands for-- elegance, delight, and performance. Throughout the years Rolls-Royce has been able to establish its dominance as one of the premier luxury auto brands.

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Mercedes-Benz

The Mercedes-Benz company was first started in 1886 when Carl Benz filed for a patent for the first ever motor car. Carl Benz was the first person to ever motorized a wagon that used to be pulled by horses, but was now improved to run with a motor. After several years of improving this motor car, the first ever Mercedes was built in 1901. Since then Mercedes has been the leading the innovator in the automobile. They have piloted 4-wheel independent suspension and anti-lock braking system. Even with all the innovations, Mercedes-Benz has been an industry leader in luxury also. They have a long history of excellence, and we all know the greatest predictor of the future is your record in the past.

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