"Rider Owned... Rider Driven" is what is printed in all of the apparel and for the most part is the nature of the company.
"We stand sideways. We sleep on floors in cramped resort hotel rooms. We get up early and go to sleep late. We've been mocked. We've been turned away from resorts that won't have us. We are relentless. We dream it, we make it, we break it, we fix it. We create. We destroy. We wreck ourselves day in and day out and yet we stomp that one trick or find that one line that keeps us coming back. We progress. Burton Snowboards is a rider driven company solely dedicated to creating the best snowboarding equipment on the planet."