Southern Tide

History:

Southern Tide is an American apparel company founded in 2006 in Greenville, South Carolina, by Allen Stephenson. Southern Tide manufactures and markets classically styled clothing, footwear, and accessories for men and women. One of the company's signature lines is their Skipjack Polo Shirt. According to Stephenson, the inspiration for Southern Tide came about during college, while studying abroad in Italy. The clean lines and craftsmanship of Italian architecture, automobiles, and fashion stuck with Stephenson upon his return to the U.S. During his senior year at The University of South Carolina, he presented his concept for Southern Tide for a speech class, complete with sketches, his plan to work with stores, and his vision for a high-quality classic clothing company. Following his presentation, Stephenson remembers his professor encouraging him to pursue his idea, asking, "What are you doing sitting in my business introductory speech class?". That night, he packed up his dorm room and drove home to Greenville, South Carolina. After dropping out of college, he spent months researching the construction of polo shirts from around the world. The finished product became the Southern Tide Skipjack Polo, identified by the company's embroidered Skipjack emblem on the chest.

Brands:

Southern Tide specializes in apparel and accessories that are built with classic, authentic styling and attention to detail. This includes polo shirts, hats, sport shirts, shorts, pants, denim, sweaters, neckwear, outerwear, footwear, and other accessories. In 2013, the brand expanded its women’s collection to include tops, chino shorts, lounge shorts, and sandals. Southern Tide has also produced collaborative products through partnerships with WestPoint Home, YETI Coolers, Smathers and Branson, and Williams Knife Co.