Ford Motor Co. was struggling after WWII with the new troops coming home and by the mid 1960’s the Baby Boomers were now in their early 20’s and looking for a car to buy. Everything that was on the market were giant station wagons.
The First Generation Mustang started in 1964.5 This of course the First Generation, was the most risky. This was the First car of its type, and latter coined the term “Pony Car” because the Ford community calls the Mustang emblem a running pony. No car before the Mustang was able to capture the fun, sporty feel that a car could offer.
The first generation Mustang started in 19641/2. This of course the first generation, was the most risky. This was the first car of its type, and latter coined the term “Pony Car” because the Ford community calls the Mustang emblem a running pony. No car before the Mustang was able to capture the fun, sporty feel that a car could offer. The only cars that were sporty were either too expensive, or they weren’t american. The Mustang was the poor man’s Ferrari, but that wasn’t necessarily a bad thing. With its name originating from the P-51 Fighter in the air force, the baby boomers who had reached adulthood wanted something fast, and sporty like the planes in the army. And since the Camaro, nor the Challenger had even been invented yet it was the time for the Mustang.
The Mustang when realised was also able to show the same commercial, at the same time, on all 3 television stations. So anyone who was watching TV saw the car, and instantly fell in love. Actually the first Mustang was sold before the car was even for sale. At a dealership, a teacher was looking to purchase a new car, but didn't see anything she liked in the Ford showroom so the salesman took her to the back where the Mustang was hiding, she bought it on the spot, and the rest is history.